Piaget Is Going Down Gstaad's Slopes
12th February 2019
For the third year consecutively, Piaget is having some sun (and snow) in the prestigious ski station of Gstaad, Switzerland. The jewellery and watches brand chose the famous Gstaad Palace Hotel to present its creations for a few days (8.02-13.02), taking advantage of the high and valuable traffic in the area.
Indeed, Gstaad is the haven for high net worth individuals: billionaires and royals, all have their own property in the jetset station. Which leads most of the luxury companies to open their boutique in the heart of the city, among them Chopard, Adler, and De Grisogono.
Gstaad Ski Station, Switzerland. Piaget Special Event, February 2019.
The special exhibition is highlighting high creations but also iconic collections such as Possession bracelets and Limelight Gala watches, which are particularly put forward in their communication means. These entry collections are very attractive for millennials, they have modern lines and fresh designs.
Possession Bracelets, Watches & Pendants. Limelight Gala Watches. Piaget.
In the continuation of “The Sunny Side of Life” theme, Piaget looks for offering, but also, being part of the life’s enjoyments. Fun, joy and entertainments are the key drivers for Piaget’s experiences.
In addition to the exhibition, the Swiss brand organized private dinners in comfy and intimate chalets with a warm and casual atmosphere. Music bands, candles, pinecones and snowy reindeers shown up to ensure conviviality and great winter spirit.
Jewellery Exhibition & Dinners organized by Piaget in Gstaad, February 2019.