B.Zero1  X  Milan Design Week

10th April 2019

To celebrate the 20th anniversary of the B.Zero1 collection, Bulgari didn’t restraint its budget. Taking advantage of the Design Week in Milan, the Italian jeweller invaded the Porta Venezia Parc with a major exhibition. Several conferences have been led by architects and designers such as Lucia Silvestri, Bulgari’s artistic director. 

The exhibition shows the evolution of B.zero1. A very intense and energic structure filled with projected graphisms, raw materials, videos and the iconic Bulgari jewel.

Bulgari at Milan Design Week, 2019.

Since 1999, B.Zero1 is paying tribute to the structural lines of the Roman Colosseum. Its modern and bold design aims at Millenials looking for a contemporary Italian touch. The collection is led by «The Rule-Breaker» moto, calling at innovation, power and self-determination.

The iconic jewels can attire themselves in yellow, pink and white gold, together with diamonds, white or black ceramic. It’s a mix and match of materials that emphasizes curves and volumes.

In the past twenty years, several designers have been called to collaborate and update the B.zero1 jewels. Most recently Zaha Hadid and Anish Kapoor worked to reinvent the circular tubogas effect.

B.Zero1 Collection, Bulgari.

For promoting this spiral collection, Bulgari bets on the supermodel Bella Hadid to reach at the young generation and spread the «sport elegance» style. These past weeks, numerous advertisement spots in Milan are taken over by Bulgari and its new 2109 digital campaign: rock attitude, sensuality and empowerment are the main messages.

New B.Zero1 Campaign, Bella Hadid, Bulgari, 2019.

In 2016, a huge call-to-action campaign has been launched by Bulgari in regards to the Save The Children association. A list of celebrities raised their hands to promote the B.Zero1 x Save The Children collection and supports the charity foundation in its goals. The partnership has driven sales, boosted brand awareness on both sides and raised over $50M in support of poverty, education, youth empowerment and emergency response programmes worldwide. So far, Bulgari has helped STC implement 100 projects in 33 countries, as a result, they reached over 1 million children.

Raise Your Hand for Save The Children Campaign, Bulgari, 2016.